Product XML Feed For Google Merchant Centre (Google Shopping Ads)

  • eCommerce
  • New
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New feature request to be able to add all Products into a XML format that can be fed into Google Merchant Feed which will then push data through to Adwords.

This is a client focused improvement that we currently have access to in BC via a Custom App but don’t have in Treepl.

This allows you to run Google Shopping Ads for clients - https://www.google.com/retail/solutions/shopping-campaigns/

This is functionality that Shopify and WooCommerce have in place.
An article about the Shopify integration - https://help.shopify.com/en/manual/promoting-marketing/create-marketing/google/syncing-products

An article about the WooCommerce integration - https://woocommerce.com/products/google-product-feed/

The Product Data Specifications are as follows - https://support.google.com/merchants/answer/7052112?visit_id=637316873220692636-2078668222&rd=1

Here is an example of a current feed that we use on BC - which is being created using a Custom App in BC -

xml-feed.png

In the BC App, every time updates are made to products you needed to re-run this feed. But, ideally this would be an automated process (like for Shopify and WooCommerce) that updated every 24 hours like the current XML sitemap so that all product updates are accessible by the merchant feed daily.

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